Blog Home
Share this Post: 

S.M.A.R.T. Goals for Your ATM Business

PAI – Jan 17th, 2014

Make the New Year Count with S.M.A.R.T. Goals

New Year's Day may be long over, but that doesn't mean it's too late to think about what you want to accomplish in 2014. Make 2014 the year you take your ATM business to the next level by setting S.M.A.R.T. goals and sticking with them:


When setting a goal, it's important to define exactly what you want to accomplish. Write the specifics of your goal down so you can plan a clear path of success without any ambiguous details. Saying you want to add two ATMs each month is better than just saying you want to increase your portfolio. Knowing that your goal is two ATMs per month will make you think about the strategy it will take to get it done.


A goal isn't worth much if you can't measure success, especially when the goal has to do with money. Having a goal to "increase revenue by 30% in 6 months" rather than just "increase revenue" will make you work harder to hit those numbers. Even if your goal for 2014 is a little abstract, find a way to measure it. Keep a log of your efforts and their results so you can see your progress and know what's working and what's not.


There's nothing wrong with reaching for the moon in your long-term goals, but be sure to make smaller, more attainable goals along the way. If your goals aren't realistic to begin with, you're more likely to fail and be discouraged to try again. Create several smaller goals that you know are attainable, but are only attainable with great effort. This will keep you motivated and encourage you to plan each step to accomplishment.


You know your business better than anyone else, and if you're smart you know the industry just as well. Only set goals that are relevant to the times and the overall business climate in your area. This may mean setting goals that aren't necessarily what you want to do, but ones that are more realistic and will ultimately have a greater impact on your business.


People set goals at the beginning of the year for a reason: it's a set time frame they can use to hold themselves accountable. While you don't have to set your goals to start or end with a calendar year, you should always have a time frame in mind. Write down exactly what you want to accomplish and the date you're going to complete it by. Not doing this will leave you susceptible to putting it off and eventually forgetting all about it.

A new year can mean a lot of things, but for most people it means a chance to think about your current situation and what you want to change. Use these S.M.A.R.T. goal tactics to make 2014 your most successful year yet, and remember we're here to help in any way we can.

Don't have an ATM business? No problem, contact one of our ATM sales reps and we'll get you started with everything you need.

Tags: [Merchant Solutions] – [ATMs]