Association Marketing Strategic Partnerships

The Association and Strategic Partnership division of PAI is known as our Target Marketing Group (TMG). The TMG is made up of seasoned industry professionals who are dedicated to working specifically with association & strategic partner programs. They understand the needs of your merchant customers.

By leveraging the buying power of an association or group’s customer base, we are able to provide wholesale credit & debit card processing rates. This creates additional membership value as this pricing would not be attainable without the membership discount.

We also provide our strategic partners with the opportunity to create a residual income stream that can result in thousands of dollars in nontraditional revenue that will last as long as the member is a PAI customer.

Here are just a few of the associations we work with through the TMG.

National Sporting Goods Association

National Sporting Goods Association

The National Sporting Goods Association supports its members' efforts to grow their business and advocates on their behalf. NSGA has almost 90 years of success advocating in the legislative, rulemaking and corporate arenas for its members.

North American Retail Hardware Association

North American Retail Hardware Association

The North American Retail Hardware Association has been serving the needs of independent hardware retailers in the United States and Canada for over 100 years. Their purpose is to help independent home improvement retailers become better and more profitable merchants.

Crown council

Crown Council

The Crown Council is a prestigious alliance of leading-edge dentists throughout the world who are strongly committed to promoting oral health, fighting oral cancer and serving their communities through charitable work. These recognized leaders in health, wellness and prevention offer the latest dental procedures in state-of-the-art facilities.



DenteMax is a dental network manager that provides a high quality network of dental professionals to employees and their members. Founded in 1985, DenteMax is the nation’s largest leasable dental PPO network with over 80,000 practices.

Dental insiders alliance

Dental Insiders Alliance

Dental Insiders Alliance or DIA is a dental association founded by Dr. Chris Bowman. Through the years DIA has found unique and exciting techniques, strategies and systems to help doctors overcome challenges, improve their practices and maximize growth.

NRA business alliance

NRA Business Alliance

NRA Business Alliance was established in 1992 to provide NRA member businesses with a marketplace to sell goods and services to fellow NRA members. The NRA’s Business Alliance website, service directory, member magazines and promotions and NRA member businesses reach nearly four million NRA members.

National shooting sports foundation

National Shooting Sports Foundation

National Shooting Sports Foundation or NSSF is one of the most respected trade associations for the shooting, hunting and firearms industry. Formed in 1961, the National Shooting Sports Foundation is a not-for-profit organization with a membership base of more than 4,000 manufacturers, distributors and retailers.

National Association of Sporting Goods Wholesalers

National Association of Sporting Good Wholesalers

National Association of Sporting Good Wholesalers or NASGW is comprised of national and international wholesalers, manufacturers, and independent sales reps who are primarily involved with hunting and shooting sports equipment and accessories.

Single action shooting society

Single Action Shooting Society

Single Action Shooting Society or SASS Partnered with PAI in 2009, The Single Action Shooting Society is an international organization created to preserve and promote the sport of Cowboy Action Shooting. SASS endorses regional matches and seeks to protect it’s member’s 2nd amendment rights. has fine-tuned the process of wading through the bureaucracy to successfully obtain a federal firearms license (FFL License), especially from your home. With 50,000 plus active customers, has an A+ rating with the Better Business Bureau and has been formally endorsed by several major firearms magazines.

Big boy

Big Boy Restaurants International

Big Boy Restaurants International is a franchisor with more than 455 Big Boy restaurants in the United States and Canada. Originally started in 1936, Big Boy is one of the nations most recognizable CSR brands.

Campground owners of new york

Campground Owners of New York

Campground Owners of New York or CONY is a for-profit trade association dedicated to the promotion, growth, improvement and development of privately owned campgrounds.

Texas association of campground owners

Texas Association of Campground Owners

Texas Association of Campground Owners or TACO is a state campground, RV and recreational resort association with over 400 members.

Texas optometric association

Texas Optometric Association

Texas Optometric Association or TOA is a state optometric association dedicated to working together to advance excellence in eye care for every Texan.

American association of franchisees and dealers

American Association of Franchisees and Dealers

American Association of Franchisees and Dealers or AAFD is a national non-profit trade association dedicated to defining and promoting Total Quality Franchising practices. The AAFD focuses on market driven solutions to improve the franchising community.

American Craft Council

American Craft Council

American Craft Council is a national non-profit trade association dedicated to fostering an environment in which craft is understood and valued. ACC members are know for creating the highest quality of handmade jewelry, clothing, furniture and home décor.

Association of remedial educators

Association of Remedial Educators

Association of Remedial Educators or ARE is a national independent association comprised of supplemental education franchise owners.

Bed and breakfast association of kentucky

Bed and Breakfast Association of Kentucky

Bed and Breakfast Association of Kentucky or BBAK is a nonprofit, statewide organization that is a member driven organization dedicated to the advancement of the Bed and Breakfast Industry.


"Payment Alliance International has been one of the most successful royalty-based programs to date for the NRA’s Clubs & Business Alliance network. They provide an outstanding benefit to our members and package it with exceptional customer service. I would recommend PAI to any association or group looking to boost their member benefits program or any merchant looking to save money on payment processing costs."


Elizabeth M. Bush
National Manager
Clubs, Associations & Range Services - National Rifle Association

Interested in providing benefits and discounts for your associations? Contact us today to find out how we can help.